Do you have any great ideas for this press release a potential employer asked me to write about myself?

An interactive advertising company that I sent my resume to called me today. They would like me to write a press release saying why I am suited for the job, and why I am qualified. She said she is looking for attention-to-detail and creativity. I looked up how to write a press release online, but I want to know if any of you have any creative ideas that would blow her away?!

Okay, I'm slightly drunk so roll with me in case this makes little sense:

Address the 5 Ws first: Who, what, where, when, why, and how.

Who are you?
What are you about?
Where are you located (obvious to the employer so make it edgy)?
When (uh, got me here)
Why should we hire you?
How can you contribute to the company's success?

Be smart. Show how kick as* you are.