How to ensure 100% EFFective reach of a PRESS Release ? Pls help me with this ? How to ensure sure reach...?

by **TheHallster7873** » Wed Jan 14, 2009 2:34 am

Here is today's Press Release...

Pls give your feedback..

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Press Release informing Rare Exhibition

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Exhibition of Rare Mythological Antique Paintings, Modern Art works Audio CD Albums /Books to address every problem at FORT studio in Padmaraonagar, Behind Gandhi Hospital, Secunderabad upto July 17. To See and Purchase ,between 8 AM to 8 PM , Call founder-Abdul Singh Aziz :91-9391109754

Special Invitation to Press , Media, Reporters.

Note :Free Coffee , Snacks offered to all.

FORT ventures launchers

6-1-104 and 105/2

Padmarao Nagar

Secunderabad

Andhra Pradesh , 500025

India

Landmark

Inside Big Black Gate besides Gandhi Medical Hall and LUCKY point café behind Gandhi Hospital

Call 91-9391109754 before coming.

by **AllBusinessEditors** » Wed Jan 14, 2009 2:36 am

How to advertise on Y/A EFFective?

by **Caroline** » Wed Jan 14, 2009 2:38 am

To be quite blunt, this is the most poorly written press release I have ever read. I can assure you with almost 100% certainty it would never be printed. Here are a few reasons why:

1. It is not written in standard press release style. Even if the information you have provided was newsworthy, a news editor would have to totally re-write this to make it usable as a news story. What you have provided even lacks a headline.

2. It's not really news. Your idea of news and a News Editor's idea of news are going to be quite different. For example, there is nothing in your press release as to what makes your paintings rare mythological works of art, and your claim that your CD albums and books address every problem... is no more than a thinly disguised marketing claim.

Sorry to be so harsh, but this would never fly.

Also, I doubt that anyone can assure you of receiving 100% effective reach with a press release. What runs and what doesn't is up to the editor and is influenced by what other newsworthy events may be happening that day.

Good luck.