Setup a Survey on your site


Setup a Survey on your site with a random drawing for a prize of value to get visitors and subscribers. You may even want to give everyone who participates in your survey a gift to maximize interest and subscribers.

I recently saw a GREAT survey, because of the WAY they set it up. Find a hot topic that is related to your product or service. Ask the survey questions in such a manner as to allow your visitors discuss the pros and cons about the subject and possibly any solutions. This works well if your product or service is something that “solves a problem” or can “improve” something (doesn’t pretty much everything?).

What can happen if phrased correctly, is that the visitor can pretty much talk himself into the end result, which is purchasing your product or service.

Let me give you an example.

Without knowing what the product or service was, I visited a site that had a survey. If I filled it out, I got something really good (a product, report, etc.).

I was asked specific questions as to how often I got spam emails, viruses, junk emails, etc.; what I did about it, how hard it was to send and receive email, etc. I was also asked what other problems it caused me, such as extra time and effort, and what could be done to improve this situation. They made me pretty much THINK about all the BAD things connected with spam and junk emails, etc. - and having to write them all down just reinforced them.

When I was through, the ending survey brought me to a page about a new kind of email program that prevented pretty much everything I just wrote about. Was I ready to purchase their product?

YOU BET! I had already TALKED MYSELF into it! I don’t think you can “pre-qualify” someone any better than that! After discussing the problems, it’s great to offer a solution!

Likewise, you may want to discuss how great something is and the positive sides of it. It will work pretty much the same way. Since they have thought and written about how great a particular subject is, they are pretty much apt to purchase a similar product or service after having been reminded.



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