Set up a squeeze page to get subscribers


Set up a squeeze page system to get subscribers by offering a report, ebook, etc. as incentive. Make it a short page, very much to the point without giving anything away except information to peak the visitor’s interest and curiosity.

The information and signup form should all be above the fold (meaning the top half of the webpage - without having to scroll down).

STEP IT UP

Some marketers are putting up a squeeze page BEFORE you even get to their main page. They offer enticing information that you can only access AFTER you put your name and email information in their subscribe box. They may say something like, “Brand new software solves all your problems concerning _______! Sign up here to find out more.” Then after visitors enter their signup information, they are directed to the “Sales Page.” (Yes, their SALES PAGE!)

There are some pros and cons with using a system like this. Some people may not opt-in when they aren’t even sure WHAT the site is about yet or without any information about the site owners. So you may lose subscribers. However, if you are creative enough and enticing enough to spark their curiosity and interest, you may do very well. And I’m sure you will have much more success if you do state that they can opt-out at any time, so they don’t feel trapped into it.


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