What is the best way to market / advertise a training DVD online for international markets?

My client has asked me to help them market a training / leadership DVD online and internationally.

The DVD has been produced in South Africa, by a professional company and is along the lines of Documentary / Training DVD.



I know there are sites online that will market the DVD on behalf of them, but they charge commissions as high as 70% of the sale. The question then becomes, is it better to market it ourselves on a website and save those commissions, or to go with a middleman, in the hopes that they can address a much wider audience to justify their 70%.



I'm hoping to hear back from someone who can point me in the right direction, caution me as to what to watch out for, and just give general advice.

What is the volume of sales you expect to do. If the sales numbers are high enough that it justifies a web site then you should go for it. Just beware of who you build your website with. Bigger doesn't necessarily mean better when finding a web development company.
If you want a simple site try the link below. You can build it yourself for nothing, and these sites are easily optimized, unlike a lot of other companies site builder programs.

Then hire an SEO company for site optimization. Again beware, there are a lot of good companies and a lot of scammers, just like the rest of the world.

Hi
Try to market your site online using SEO.Hire a SEO company which will market your site online worldwide.Just sign up to the site and then you will get advisory on their services.

Some of the ways you can advertise your website and increase traffic are:
1. Post an article about your website on related blogs and get free back links
2. Submitting to directories
3. Free classifieds
4. Forums

Send an email with a description of your website to e@culx.net for a list of websites for free advertising