First off it is not my company, and taking the company public is not my problem.
I just need some advice/tips on how to effectively market taking a company public. The company/business improves the fuel efficiency in vehicles by 35%-50% without destroying the manufacturer's warranty. Contracts are already in place with major well-known auto places, and the company will be offering franchise opportunities across the U.S. Financing is available.
I need some help figuring out how to market the going public.
Your advice is much appreciated.