What is SEO link building?
by williamm6413 » Mon Feb 09, 2009 1:33 am
SEO is full of debates and contradictions, but one thing most people agree on is, the more high quality inbound links pointing to a website, the more likely the site will have a strong search ranking profile.
It's essential to do this correctly and sustainably, however. There is a *very* fine line between effective link building and black hat tactics which are deemed to be spam. Spam is a dirtier word in SEO than in other areas of internet strategy... because in search engines, if you're labeled a spammer, it can be *very* difficult to ever shake that label. Getting banned by Google, or hit with a stiff penalty, happens all the time. (Just ask FindLaw.)