Market Research - please fill in this survey?

For my Graphics Design coursework, I need to carry out some market research for a product that I would potentially design and make.

If you could take the time to fill out this survey, it would be greatly appreciated! This survey is best suited to those who have their own children, or work with children.

Please answer by simply giving the question number, followed by the answer.



Thanks! Here it is:

This survey is about a new child-friendly pop-up book.



1) Which material would be most suitable for the cover of the book to be made of? Choose one option.

-Card

-Cardboard

-Wood

-Paper

-Other (please state)



2) If you had a choice, would you choose recyclable materials? Choose one option.

-Yes

-No

-Either - It doesn't bother me either way.



3)The book would contain classic fables and tales. Which of the following steps would you think are best to make it suitable for a child? Choose THREE options.

-Shorten the story

-Change complicated words/phrases

-Add illustrations

-Add humour

-Nothing - the fables should be left alone.



4) Something educational needs to be added to the book. Which of the following would help a child the most? Choose one option.

- Spelling practise page after every story.

- Make the moral of the story clear

- Word-searches and crosswords

- Colouring book



5)Which type of fables or tales would be most appropriate? Choose one option.

- Aesop's Fables (e.g. The Hare the Tortoise)

- Fairy Tales (e.g. Cinderella)

- Greek Myths (e.g. The Minotaur)

- Arabian Nights Stories (e.g. Aladdin and the Lamp)



6) If the book were to be manufactured, would you potentially be a customer? Choose one option.

- Yes, I would buy the book.

- No, I would not buy the book.

- I would need to see the book before purchasing.



7) How old is your child/the children you work with? Do you think the book would be suitable for them? If you have more than one child of different ages, feel free to write more than one age group.

- Below 1 year old

- 1-3 years old

- 3-6 years old

- 6-9 years old

- 9-12 years old

-12-15 years old

-15+ years old



Is the book suitable for any of your children? If so, which age group do they fall into? __________



8) Considering the age and size of your child, what size and weight would be most suitable? Choose one option.

- Small lightweight

- Small, but weight doesn't matter

- Medium sized, and lightweight

- Medium size, weight doesn't matter

- Large, heavy. Suitable for use on tables, etc. but not for carrying round with you.





Thank you very much for using your time to take part in this survey.