Recruitment Problem to get to a client - Creative Ideas?

You have your sights on a fast growing wine business in the area and you want it as your client. This could be the break that you have been looking for and would allow you to make your mark in the local area.



The Managing Director/Wine Fanatic Tom Noble founded the business in 2004 and since then it has been growing year on year.



They currently recruit a large number of temps (up to 20) throughout the Christmas and Summer season plus on average 4 permanent staff per month in the Customer Service and Admin departments.



You have just seen a Press Release in the local paper confirming that there are 20 vacancies coming up within this company due to winning a new contract. Having recently interviewed a temp who worked there you know that the MD is disenchanted with recruiters in general - From probing further the temp explained that Noble had been really disappointed with regards to the quality of candidates being sent to him and that the Recruitment Agency he had been using had become lazy with regards to customer service and innovation.



His words were ?Recruitment Consultants are a waste of time and money ? I may as well do it myself?



You know that he has been treated badly and that you could turn this around BUT he will not take your calls!



His PA Sadie, is fantastic at gate keeping and even though she is polite, she is under strict orders to stop any Recruiter calls going through to him. She has explained to you that there are over 20 calls per day from Recruiters and all calls are just the same old drone. She has tipped you off that you need to approach this creatively and make yourself stand out as being the difference which makes the difference. According to Sadie, Noble is superb and extremely well respected but he is an entrepreneur who wants ?wow? factor at all times. Anything which is the norm will not appeal to him. Formal introduction letters or bog standard sales calls will not get you anywhere. For you to reach him, you will need to work on a creative marketing campaign which will make Noble stop and listen.



It?s now time to work your magic and maximize your creative skills.



Your Challenge



1.Design an introduction for yourself which will make Noble interested in speaking with you. Remember that bog standard documents will not grab his attention.

2. Design and present to us a creative 6 week marketing campaign you would use to make yourself stand out from the crowd.

Penelope - thank you for the answer, however this is for an interview - role play scenario! So im looking for creative ideas??

Please note that this is the role play that I will be asked to do for an interview??