where can i promote a book to make people want to buy it as a gift for people for christmas?

it's sir david attenborough's recent book, so i can reach the target market of nature people by going to garden centres and the nation trust..but if i want people to target the christmas gift market, where do people go..

..in other words! how should i promote his book if i want people to buy it this christmas as a gift?

Im assuming that this is some sort of project you are working on?

Well firstly look at the distribution channels of the book and where people buy books for Christmas presents and work backwards from there.

Most copies will sell via Amazon, Waterstones, WHSmith the Supermarkets and independent book shops. You might get a few in garden centres and other non book outlets but not many - this is an autobiography we are talking about not a gardening or nature book.

To promote it you would 1) get PR in the press to get people interested in it e.g. by means of coverage in the quality papers, the trade press (e.g. The Bookseller) 2) point of sale materials sorted in book shops and supermarkets (Dump bins, prominent positioning etc) in order to drive sales 3) advertising in store Christmas catalogues