This Q pertains to PPC advertising. The bounce rate on my ask.com clicks is almost 100%.?

by **williamm7915** » Sat Jan 10, 2009 11:21 am

This compares to 60% for my yahoo and google clicks. Anyone know why this would be?

by **anatacx** » Sat Jan 10, 2009 11:25 am

Several reasons:

- Ask.com doesn't have the type of customers you want
- Your ad for your Ask.com doesn't fully match the landing page (different expectations of customers)
- Improve the look of your page.
- Improve your navigation so visitors can be persuaded to explore your site

Tweak your landing page and your ad, and experiment how it will affect the bounce rate. If it still doesn't go down, then you may need to rethink advertising at Ask.com

The key with PPC is ROI -- if visitors are leaving 100% of the time, that means they are not buying from you. Hence your ROI is extremely poor